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Shop May 4, 2026

Beauty this week: New launches and sales to shop on makeup, perfume and more

PHOTO: Beauty launches and sales to shop this week
Ulta Beauty, Sephora, Amazon, Adobe
Beauty launches and sales to shop this week

From noteworthy sales to exciting new launches, we've consistently got our eye on all of the latest and greatest in beauty here at "GMA."

Each week, we'll highlight what you need to know and shop from beauty brands offering everything from skin care and makeup to fragrance and hair care, providing a space where you can shop all of our favorite finds.

This week, we're focusing on a few newer launches: a banana split-inspired scent from cult fragrance faves Juliette Has A Gun, a new line of hair care from the much-loved Dry Bar, and new and already bestselling body milk and other goods from Maëlys.

In addition, we're highlighting several discounts such as top picks from Amazon's Summer Beauty Event -- on now through May 10 -- plus other top picks you'll want to stock up on now.

Shop it all below!

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New and notable

Beauty sales to shop this week

As mentioned above, the Amazon Summer Beauty Event is in full swing, so head over to our main coverage on that to save big on all your favorites.

Below, find a selection of top picks from that sale, plus a couple from other sale events and discount sections in the beauty sphere.