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Shop October 29, 2025

This week in beauty: Major sales at Ulta and Sephora

PHOTO: DERMAFLASH LUXE+ Advanced Sonic Dermaplaning + Peach Fuzz Removal
Ulta
DERMAFLASH LUXE+ Advanced Sonic Dermaplaning + Peach Fuzz Removal

Here at "Good Morning America," new beauty launches and sales are always coming across our desks. Skin care, hair care, makeup, fragrances and more -- you name it, we're on top of what's new and what's worth your time and money.

Below, we're highlighting new and notable launches that have happened over the past few weeks we think you'll like, as well as bestselling beauty products on sale, so you can stock up now and save.

Whether you're in the market for a new fragrance, on the hunt for bold blush or just looking to browse, keep reading! Make sure to check back as we update this article with more weekly top picks.

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Sephora VIB sale

Starting Oct. 31, the Sephora VIB sale will offer shoppers huge chances to save. Use code EVERYTHING to save up to 30% and take a look below at some items that will be marked down.

Get 30% off all Sephora Collection items

Ulta's Early Black Friday

Save up to 40% on makeup, skin care and more during Ulta's Early Black Friday sale, happening now.

More beauty products on sale now

Check out Amazon daily deals for discounts on some of your favorite beauty brands like Shark, Laneige and medicube.