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Shop August 13, 2025

This week in beauty: What's new and on sale from MERIT, Ulta and more

PHOTO: New beauty launches and deals
Saltair, Merit, Sephora, EltaMD, Adobe
New beauty launches and deals

Here at "Good Morning America," new beauty launches and sales are always coming across our desks. Skin care, hair care, makeup, fragrances and more -- you name it, we're on top of what's new and what's worth your time and money.

Editor's Picks

Below, we're highlighting new and notable launches that have happened the past few weeks we think you'll like, as well as bestselling beauty products on sale, so you can stock up now and save.

Whether you're in the market for a new glowy summer lip, on the hunt for bold blush or just looking to browse, keep reading! Make sure to check back as we update this article with more weekly top picks.

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New and notable beauty launches

Shop these picks and more new and notable favorites

Youth To The People Adaptogens + Snow Mushroom + Oat Oil Lipids + Vitamins Supershroom Calm Cleanser

Price: $39 · From Amazon

Great Skin Double Cleanse

Price: $32 · From MERIT

Peter Thomas Roth Water Drench Whipped Cream Cleanser

Price: $34 · From Sephora

MAKE UP FOR EVER HD Skin Full Cover Multi-Use Waterproof Concealer with Niacinamide

Price: $35 · From Sephora

Eau de Parfum Discovery Set

Price: $20 · From Quince

Winky Lux Pink Opal Very There Lip Oil

Price: $18 · From Ulta

Gold Bond Plumping Collagen Body and Face Serum Lotion, Lightweight Hydrating Moisturizer with Collagen Peptide Complex, Jojoba and Grapeseed Oils to Visibly Plump Skin, Cherry Blossom Scent, 8 oz

Price: $11.99 · From Amazon

Salon Perfect Falloween Press On Nails, 329 Matte Checkered Cat, File & Glue Included, 30 Nails

Price: $5.97 · From Walmart

C.1 DENSIFY Conditioner for Fine Hair

Price: $36 · From Nutrire

XL Organic Silk Scrunchie

Price: $49 · From Clementine

Morphe ChromaPlus 6-Pan Eyeshadow Palette

Price: $15 · From Ulta

REFY Topaz Collection: Shimmer Lip Gloss & Liquid Highlighter Set

Price: $35 · From Sephora

Kiehl's Since 1851 Acne-Treating Cleansing Paste

Price: $29 · From Ulta

Tower 28 Beauty GetSet Blur + Set Matte Powder Blush

Price: $22 · From Sephora

Stila Stay All Day InkWear Liquid Eye Liner

Price: $26 · From Ulta

MAKEUP BY MARIO Master Mattes Long-Wearing Cream Eyeshadow

Price: $25 · From Sephora

Beauty products on sale now

ONE/SIZE by Patrick Starrr Made for Shade Bronze & Sculpt Trio Palette

Price: $26.60 · 30% Savings
From Sephora

Original: $38

Biodance Bestseller Trial Kit for Gentle Exfoliation, Skin Smoothing, and Pore Perfecting

Price: $18.40 · 20% Savings
From Sephora

Original: $23

CeraVe Foaming Facial Cleanser

Price: $14.24 · 25% Savings
From Ulta

Original: $18.99

La Roche-Posay Effaclar Purifying Foaming Gel Cleanser for Oily Skin

Price: $18.74 · 25% Savings
From Ulta

Original: $24.99

EltaMD UV Clear Face Sunscreen SPF 46

Price: $60 · 20% Savings
From Amazon

Original: $75

Saltair Body Wash, Signature Scents 2-Pack

Price: $22.10 · 15% Savings
From Amazon

Original: $26

TruSkin Vitamin C Serum For Face

Price: $21.41 · 56% Savings
From Amazon

Original: $48.99