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In 2025, content creator Sierra Campbell kicked off an internet trend that, ironically, aims to get people offline by engaging them with non-scrolling activities. She coined it the "analog bag."
And while this trend originated on social media, the real world is catching up quickly and spending the money to prove it.
Stacey Shively, Chief Merchandising Officer at Michaels, told "GMA" over email:
"As more people try to spend less time on their phones, we’re seeing a real pull toward hands-on, screen-free activities that help them slow down and feel more present. Crafting has become one of the most natural alternatives to scrolling -- something people turn to when they want to unwind, focus, or give their minds a break."
Shively also notes searches on Michaels' website for analog crafts like knitting, crochet, needlepoint, embroidery, sewing, journaling and painting are up 136% over the past six months, reflecting a larger trend
Composed of variety of non-digital activities like watercolor painting, puzzle books, journals and more, an analog bag is meant to be a reminder to stop doomscrolling and do something else with your hands.
And unlike many internet trends, this is one you likely already own the starting materials to put together. A compact, easy-to-carry tote bag is a great jumping off point, as are small crafting projects you may have in the works or a book you'd like to make a dent in.
Campbell's main goal in creating an analog bag was to disrupt her scrolling habit to make room for others, namely creative project to be done with her hands. She told Marie Claire in a recent interview that since incorporating the bag into her routine, she's cut down her average screen time by 2 to 3 hours.
Analog bags welcome you to get creative when deciding what you'll carry. Books and journals are obvious go-tos, and we're loving personalized versions of the latter that can make the process of writing down your daily entry feel more special.
However, don't be afraid to use your imagination and incorporate some less expected items!
The Camp Snap CS-8 video camera was an instant hit upon its release in 2025, offering the chance to record digital content without seeing playback until long after you've gotten your shot. Vintage filters, multiple aspect ratios and super-easy use -- literally hold down the button when you want to record, that's it -- make it ideal for family events and aspiring filmmakers alike.
Camp Snap also makes popular screen-free digital cameras, so you can snap as many photos as you want and have a surprise waiting for you when you upload them at a later time.
As mentioned above, needlepoint has picked up a lot of steam this year. Shively believes this can be attributed to the hobby's innate relaxing qualities.
"It’s calming, repetitive, and easy to work on in short sessions," she noted, "which makes it especially appealing when people want to unplug."
Another popular activity picking up steam is junk journaling, which is exactly what it sounds like: You take otherwise mundane and likely disposable pieces from your day -- branded napkins, receipts for special purchases, concert tickets stubs, et. al. -- and add them to a journal of your choice.
Shively calls it "a more tactile, creative alternative to digital scrapbooking that lets people play with paper, textures, and found materials in a very low-pressure way."
If you'd like to join in on the fun and decrease the time you spend scrolling the 24/7 new cycle, or if you'd like to stoke your creative fire this year, keep reading to find more tips and suggestions on how to build your own analog bag.
Happy crafting!
If you don't already have the perfect tote for stashing your offline activites, check out some of our favorites from Land's End, Steele, Bogg and L.L. Bean. An open-top tote makes it easy to quickly grab a journal or book, while more intricate styles with zippers and compartments help keep crafting and art supplies organized in transit.
Compact, beginner-friendly kits for activities like paint-by-numbers and needlepoint are low-cost, entry level ways to engage with hobbies without investing a ton of money and time into a hobby before knowing if it's for you. Try your hand at watercolor painting, punch needling and more without the commitment with these beginner kits starting under $10.
The appeal of a fresh notebook is irresistible for some; the endless possibilities of filling each empty page is a thrilling prospect for writers of any caliber. Make the experience feel even more special with a journal displaying your name proudly or invest in a beautifully embroidered sketchbook to get inspired.
Stock up on fresh pens and markers to make the tactile experience of writing and sketching more satisfying, and keep them organized in a cute, handy pouch.
Brain teasers are a great way to stay sharp and busy while idling away the minutes in a waiting room, the bus lane, between appointments and anywhere else you might be tempted to sit and scroll. These books can be especially great for a pre-bedtime ritual that helps you wind down and get ready for a great night's sleep.
Junk journaling was identified in Michaels' first-ever Trend Report as what the company calls a "gateway craft," i.e. something creative anyone can try that requires no specialized skills.
"These are crafts designed for everyday people who want the benefits of making something with their hands, without needing special skills, tools or long time commitments," Shively explained. "There’s no pressure to be perfect or figure things out on your own -- you can just open the kit and start making. That ease is key for people who are trying to step away from screens but don’t want to take on something complicated or overwhelming."
