It's Black History Month, and while it isn't the only time you should support Black-owned brands, it's certainly a great starting point.
Today, there are a huge array of beauty companies that are not only owned and operated by Black men and women, but also backed by amazing founders who are continually building and giving back to communities of color.
Whether you are looking for a rich lipstick with staying power that lasts all day or a beautiful foundation that perfectly matches your skin tone, chances are that there's probably an amazing Black-owned product for you.
An added bonus is that many of these innovative products are accessible and can be found at some of today's go-to shops and mass retailers.
In case you're not sure where to start, "Good Morning America" tapped Allure Editor-in-Chief Jessica Cruel to spotlight some of the best Black-owned beauty products you can shop now and forever.
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