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Living April 29, 2020

Mattel honors workers leading fight against COVID-19 with special edition #ThankYouHeroes collection

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Mattel is honoring essential workers on the front lines of the COVID-19 fight with a special edition #ThankYouHeroes collection from Fisher-Price.

PHOTO: These 'Delivery Driver' action figures are part of Mattel's #ThankYouHeroes line. All net proceeds will go to #FirstRespondersFirst to support first responder healthcare workers.
Mattel
These 'Delivery Driver' action figures are part of Mattel's #ThankYouHeroes line. All net proceeds will go to #FirstRespondersFirst to support first responder healthcare workers.
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The collection will include sixteen different figures that will be a selection of doctors, nurses, EMTs and delivery drivers. Mattel will also offer a special five-character Little People set that includes a grocery store worker figure.

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PHOTO: These 'Doctor' action figures are part of Mattel's #ThankYouHeroes line. All net proceeds will go to #FirstRespondersFirst to support first responder healthcare workers.
Mattel
These 'Doctor' action figures are part of Mattel's #ThankYouHeroes line. All net proceeds will go to #FirstRespondersFirst to support first responder healthcare workers.

"#ThankYouHeroes is designed to immortalize and honor healthcare workers and every day heroes," Chuck Scothon, Senior Vice President of Fisher-Price and global head of Infant and Preschool at Mattel said. "Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have a conversation about how they’re feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults."

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PHOTO: These 'EMT' action figures are part of Mattel's #ThankYouHeroes line. All net proceeds will go to #FirstRespondersFirst to support first responder healthcare workers.
Mattel
These 'EMT' action figures are part of Mattel's #ThankYouHeroes line. All net proceeds will go to #FirstRespondersFirst to support first responder healthcare workers.

The net proceeds from the collection will go toward an initiative created by the company called #FirstRespondersFirst, which supports health care workers on the front lines.

PHOTO: These 'Nurse' action figures are part of Mattel's #ThankYouHeroes line. All net proceeds will go to #FirstRespondersFirst to support first responder healthcare workers.
Mattel
These 'Nurse' action figures are part of Mattel's #ThankYouHeroes line. All net proceeds will go to #FirstRespondersFirst to support first responder healthcare workers.
(MORE: This group is handing out backpacks full of supplies to NYC's homeless to combat COVID-19)

"It’s wonderful to see this new Fisher-Price collection not only bringing joy to children, but giving parents and caregivers a new way to honor health care first responders and everyday heroes and their families," Arianna Huffington, founder and CEO of Thrive Global, one of the organizations behind the #FirstRespondersFirst intiative said.

PHOTO: Mattel introduces a special 5-character Little People set comprised of a doctor, nurse, EMT, delivery driver and grocery store worker as part of #ThankYouHeroes line.
Mattel
Mattel introduces a special 5-character Little People set comprised of a doctor, nurse, EMT, delivery driver and grocery store worker as part of #ThankYouHeroes line.

#ThankYouHeroes will be available for pre-order from now until May 31. The figures will cost $20 each, with $15 of the sale being donated toward the #FirstRespondersFirst initiative.