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Living October 7, 2019

Disney Store at Target launches online and at select locations nationwide

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If you’re sensing a little extra pixie dust at a Target near you, you’re supercalifragilisticexpialidocious-ly correct!

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Twenty-five Target stores across the country just got a little more magical with the launch of the all-new Disney store at Target "shop-in-shop."

The retail experience is also available for all online.

PHOTO: Disney Store at Target is latest "shop-in-shop" collaboration at 25 Target stores nationwide.
Target
Disney Store at Target is latest "shop-in-shop" collaboration at 25 Target stores nationwide.

It's got gadgets and gizmos aplenty -- 450, in fact -- including classic Disney plush, apparel, home and holiday-specific products that will fill the shelves, plus more Disney Princess, Star Wars and Disney Junior characters products.

The selection of products also includes over 100 items previously available only at Disney retail location are being made available with Disney store at Target, including newly unveiled merchandise from "Frozen 2," "Star Wars: The Rise of Skywalker," "The Mandalorian" and "Star Wars: Jedi Fallen Order."

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You'll find the 750-square-foot Disney store at Target footprint adjacent to the kids clothing and toys areas and will be expanding to even more Target locations in the year to come.

PHOTO: Disney Store at Target brings with it 100 products previously only available at Disney Stores.
Target
Disney Store at Target brings with it 100 products previously only available at Disney Stores.
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Complete with a fully immersive Disney experience, the Disney store at Target concept is for the entire family to enjoy: interactive displays, photo opportunities and a seating area where families can relax and watch Disney movie clips and play games.

Mickey’s magic hat, life-size lightsabers and prince and princess crowns are also on hand to try on throughout the space.

It's a "revolutionary collaboration," according to Ken Potrock, president of Disney Consumer Products Commercialization. Adding, "Our fans are always looking for fun and unique ways to connect authentically with Disney’s iconic characters and stories."

PHOTO: Disney Store at Target officially launches.
Target
Disney Store at Target officially launches.

The retail partnership was first announced at the D23 Expo in Anaheim, California, in August and part of a larger ongoing collaboration between Target and Disney.

Here's a list of where you'll find Disney store at Target right now:

Disney is the parent company of ABC News and "Good Morning America."