Starbucks announced a new product being developed that taps into the growing consumer obsession with protein-packed diets, this time in the form of foam.
The Seattle-based coffee company first shared the news of a protein cold foam innovation earlier this month at its 2025 Leadership Experience conference.
The company said it's reimagining its beverage and food offerings to build a more modern and hype-worthy global menu in an effort to resonate with customers.
Starbucks introduced its new approach for testing menu items in the U.S. that -- the Starting Five process -- in which it will consider employee and customer feedback before a national launch.
One such relevant health trend-informed products that's quickly drawing online attention from protein and coffee consumers that will be using this test to market model is a new banana protein cold foam.
While the protein foam currently being tested contains 15 grams of protein, the company suggested that the beverages may continue to evolve.
At the time of publication, Starbucks confirmed to ABC News there are no additional details.
