Snickers raised its own bar with a whopping world record and a big promise for the brand's Super Bowl commercial.
Mars Wrigley, the company behind the candy bar, created a version of its confection that weighed in over two metric tons and set a new Guinness World Record for the largest chocolate nut bar.
The huge chocolate candy bar was made at the Mars Wrigley plant in Waco, Texas, and weighed in at 4,728 pounds -- the size of 43,000 regular-sized bars combined.
The candy bar was made with over 1,300 pounds of caramel, peanuts and nougat combined and nearly 3,500 pounds of chocolate, according to a press release.
Congrats to @SNICKERS on creating the world's LARGEST chocolate nut bar! Weighing in at a hefty 2,144 k (4,728 lb), it includes 3,500 pounds of chocolate and 1,300 pounds of caramel 😍🍫😛 https://t.co/XGuEWmj7eS
— GuinnessWorldRecords (@GWR) January 16, 2020
The brand's employees around the country will all get a taste of the giant Snickers, and once it's completely consumed, the Snickers bar will "officially be recognized and recorded by Guinness World Records as the largest chocolate nut bar."
The press release hinted at the reason the brand decided to make an enormous bar -- besides your typical quest for greatness.
MORE: Snickers offers 1 million free candy bars to move the date of Halloween"What better time than the Super Bowl to satisfy something on the biggest scale yet?" Snickers said in its press release.
Snickers has been tweeting out hints that "maybe the world just needs a SNICKERS" along with the date Feb. 2 -- the same day as the Super Bowl.
We’re back! February 2nd, 2020. pic.twitter.com/ef47QogkaX
— SNICKERS (@SNICKERS) December 18, 2019
"It's a big year for the Snickers brand," Josh Olken, brand director, said in a statement. "We're not only celebrating the 90th anniversary of the brand, but the Super Bowl will also mark ten years since the iconic 'Game' spot launched the award-winning 'You're Not You When You're Hungry' campaign.
That slogan kicked off during the 2010 Super Bowl with a commercial featuring Betty White getting slammed into the mud playing a hard-hitting game of football.
Hope you have a satisfying birthday #BettyWhite! You will always be MVP on our team. pic.twitter.com/b5B8OwvN2e
— SNICKERS (@SNICKERS) January 17, 2020
Snickers was sidelined from the big game for the last two years when Mars marketed both M&M's and Skittles, but according to AdAge, Snickers will be the only Mars Wrigley chocolate product airing during the Chief's vs. 49ers game.
