Scorecard Research Beacon
Search Icon
Food November 15, 2021

Reese's new giant peanut butter cup pie for Thanksgiving sells out in hours

WATCH: Reese's debuts giant peanut butter cup

Lovers of all things chocolate, dessert and Reese’s have another thing to be thankful for just in time for the holidays.

On Monday, a new Reese's Thanksgiving Pie was announced. The sweet treat is the largest peanut butter cup ever, with a 9-inch diameter and weighing 3.4 pounds. That’s a lot of chocolate and peanut butter.

PHOTO: Reese's 9-inch Cup Pie
Reese's
The Thanksgiving Pie is a true holiday treat with 3.4 pounds of chocolate and peanut butter.

“When you bring together friends and family for Thanksgiving dinner, no table spread is complete without dessert,” said Bo Jones, senior associate brand manager at Reese’s, said in a press release. “At Reese’s, we wanted to create a dessert that everyone wants a piece of. You can thank us later.”

PHOTO: Reese's peanut butter cup in a pie pan.
Reese's
Reese's Thanksgiving Pie is the largest peanut butter cup to date.

Social media erupted with comments ranging from people volunteering to taste test to remarks about the pie's 7,680 calorie count. The brand notes it contains 48 servings.

Nutrition Panel on the Reese’s Thanksgiving Pie, a 3.4 pound cup that sold out in less than two hours today.

Calories: 7,680

Fat: 432g

Sodium: 4800mg

Carbs: 816g

Fiber: 48g

Sugars: 720g

Protein: 192g

*Reese’s says pie should be cut into 48 pieces. pic.twitter.com/0JXkRXLgNn

— Darren Rovell (@darrenrovell) November 15, 2021

Hershey's made only 3,000 of the pies, which were available on its website for $44.99 each. All of the pies sold out within a matter of hours, according to the brand's Facebook page.

MORE: Hershey reveals holiday candy lineup, and there's a brand new Reese's flavor
Editor's Picks

Hershey's, which owns the Reese's brand, unveiled its new seasonal flavors in September, which included a new peanut brittle Reese's peanut butter cups flavor for the 2021 holiday season and the Reese’s Peanut Butter Cups Yardstick, a super-sized pack with 18 full-size Reese’s Peanut Butter Cup packs.