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Food August 2, 2022

Would you try a mustard doughnut? French's teams up with Dough to create a tangy confection

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It may be hot dog season, but one condiment company made a tangy new twist on the popular yellow spread by turning it into a confection.

Ahead of National Mustard Day on Aug. 6, French's teamed up with New York bakery Dough Doughnuts to create a one-of-a-kind yeast doughnut with a yellow mustard icing and a cake crumb topping.

Although it may sound alarming, Steve Klein, the co-owner of Dough, told "Good Morning America" to trust their expertise when it comes to the fluffy, sweet and zingy new flavor.

PHOTO: French's yellow mustard glazed Dough doughnuts.
French's
French's yellow mustard glazed Dough doughnuts.

"We take a lot of pride in our doughnuts and we don't put something out that doesn't taste good, look good or matches what the customer wants. So we put a lot of effort into it," he said. "We did a bunch of tastings and created a product we all liked with our brioche dough, adding the mustard to our glaze and came up with a product that looks and tastes excellent."

Klein added that while it was "a challenge," all those who have had an early taste test "have enjoyed it."

PHOTO: A stack of brioche doughnuts with French's yellow mustard glaze from Dough Dougnuts in New York City.
French's
A stack of brioche doughnuts with French's yellow mustard glaze from Dough Dougnuts in New York City.

The limited-time offering will be available on Saturday for mustard enthusiasts who visit any New York City Dough location, each adorned with vibrant yellow decor and pop art, to get a free mustard donut. For fans outside of New York, visit the Dough website on Saturday morning to reserve a complimentary order of the donuts, which are available for nationwide shipping.

"Most people have never heard of something like this -- it's different but we spent a lot of time blending the mustard into the glaze so that it looks good and tastes good," Klein said.

MORE: French's churns up yellow mustard ice cream for a bold spin on the classic condiment

Dough has previously partnered with other brands to concoct savory and sweet options, including most recently debuting a fried chicken sandwich-inspired doughnut in tandem with David Chang's hit sandwich spot Fuku.

Klein said they "loved the challenge because French's is a great brand and their yellow mustard is iconic. We wouldn't do it if we didn't think we could make a great doughnut."