Swifties are in full detective mode, wondering if Taylor Swift is gearing up to headline the Super Bowl LX halftime show.
The speculation kicked off after Swift announced her 12th studio album, "The Life of a Showgirl," on the "New Heights" podcast last week. Since then, fans have been dissecting Easter eggs they believe point to her taking center stage at the big game, which takes place at Levi's Stadium in Santa Clara, California, on Feb. 8, 2026.
On social media, theories are flying, with many convinced that nothing Swift says or does is ever accidental.
Taylor Swift reveals release date, album cover for 'The Life of a Showgirl' as she makes podcast debutKeep reading to see the biggest clues -- and why Swift may just be the ultimate mastermind.
In the "New Heights" episode, which aired on Aug. 13, Swift told her boyfriend Travis Kelce and his brother Jason Kelce, who co-host the podcast, that she is "very deep in a sourdough obsession that has taken over my life."
"I'm really talking about bread 60% of the time now," she added. "It's become a huge, huge factor."
Taylor Swift opens up about 1st date with Travis Kelce and his 'wild romantic gesture'On social media, fans were quick to point out that 60% isn't just a random number, but that it coincides with Super Bowl LX, or 60.
The San Francisco 49ers, whose home base is Levi's Stadium, also have a mascot named Sourdough Sam.
Another Easter egg came at the start of the "New Heights" podcast, after Jason Kelce delivered an epic introduction of Swift.
"Thank you for screaming for like 47 seconds for me, that was so nice," she responded.
The random number caught the attention of some Swifties online, who made the connection that the 47th stop of her Eras Tour was at Levi's Stadium.
@levis subtle swap for the big day
♬ There She Goes - CYRIL & MOONLGHT & The La's
After the "New Heights" episode with Swift aired, Levi's took to its official TikTok page and shared a video of someone swapping out their signature red Levi's tag on the back pocket of a pair of jeans with an orange tag.
Many were quick to point out that the change could be considered a nod to Swift taking the stage at Levi's Stadium for Super Bowl LX, as it mirrored the album cover color scheme from "The Life of a Showgirl."
The orange hue on that album cover, dubbed "TS12," has already been used in posts from other brands in the wake of the album's announcement, including Panera Bread, Duolingo, United Airlines and more.
