As the New England Patriots take on the Seattle Seahawks in Super Bowl LX, some of the biggest action took place off the field during the all-important commercial breaks.
This year's commercials proved once again to be star-studded, featuring everyone from the Backstreet Boys and Jon Bon Jovi to Adrien Brody, Matthew McConaughey, Bradley Cooper, Andy Cohen and Ben Affleck.
Read below for more details on some of this year's buzziest ads.
For their Super Bowl ad with T-Mobile, the band surprises T-Mobile customers in the middle of a Times Square retail store, plus, there's a special cameo from Machine Gun Kelly.
Uber Eats' second-quarter Super Bowl LX ad featured Matthew McConaughey debating with Bradley Cooper over whether football was actually invented just to sell food.
"White Lotus" star Parker Posey also appeared with a nod to her character in the show, pointing out that she's not meant to have an uncomfortable Super Bowl.
Oscar-winner Adrien Brody took on the role of a tax consultant in an ad for TurboTax, portraying an actor trying to bring drama while filming a commercial for the company.
When he's told to smile because TurboTax "takes the pain out of taxes," Brody storms off the set, saying, "If there's no drama, there's no Adrien Brody."
