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Culture January 25, 2021

Jennifer Lopez recreates 'Love Don't Cost a Thing' video for 'J.Lo' album's 20th anniversary

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To honor the 20th anniversary of her sophomore album, 'J.Lo,' Jennifer Lopez decided to recreate a little snippet of the music video for the album's lead single, "Love Don't Cost a Thing."

Over the weekend, the singer took to social media to share a video of her on the beach. In the clip, she reenacts the scene from the music video where she walks toward the camera and starts tossing all of her "bling."

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The final shot of the original music video featured Lopez in the ocean, taking off her shirt and throwing it at the camera. In the recreation clip, the two-time Grammy nominee -- who's wearing a T-shirt with her own likeness -- teased this scene but stops short of actually going topless.

The #LoveDontCostAThingChallenge STARTS NOW !!!! Can’t wait to see your renditions. ✨😎✨ pic.twitter.com/z1YQRS2gjx

— jlo (@JLo) January 24, 2021

"Happy 20th Anniversary to my 2nd album J.Lo!!!!" she wrote. "Had a little fun at a recent shoot."

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In another social media post, Lopez continued, "As I reflect on the fact that it's the #JLo20thAnniversary, I just wanted to say thank you to all of you for being with me, loving me and supporting me through all the ups and downs. Thank you so much for all the love over the past 20 years!! I love you so much!! #MyLoveDontCostAThing #SameGirl."

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To keep the celebration going, Lopez invited her fans to participate in a #LoveDontCostAThingChallenge to similarly recreate her iconic music video. "Can't wait to see your renditions," she added.

"J.Lo," the follow up to 1999's "On the 6," was released Jan. 16, 2001.