Dunkin' went deep into 1990s nostalgia for its star-studded 2026 Super Bowl spot with Ben Affleck, Jennifer Aniston, Jaleel White, Matt LeBlanc, Ted Danson, to name a few and even a special cameo from NFL legend Tom Brady.
Affleck returns to star in Dunkin's new commercial with a twist from his previous appearances and plotlines, in a never-before-seen 1990s sitcom scene titled "Good Will Dunkin'."
The ad brings to life a fictional sitcom, meant to be set in 1995 on the MIT campus where Affleck famously filmed "Good Will Hunting," and enlists a legendary cast of icons -- including Jennifer Aniston, Matt LeBlanc, Jason Alexander, Ted Danson, Jaleel White, Jasmine Guy, Alfonso Ribeiro, and Tom Brady.
White, best known for his hit role as Steve Urkel from "Family Matters," told ABC News that working with Dunkin' for their new campaign was a dream, especially when Affleck called directly, saying, "'I want you in this too.'"
"I was genuinely honored to be included in such a pantheon of faces from the 90s," White said. "Every frame, every shot is just another face that pops up."
"I love the fact that we allude to the fact that Ben Affleck invented iced coffee," White said of one of the key moments in the ad.
The spot begins as Alexander, who plays a Dunkin' store manager, shouts to Affleck, "Hey Will, did you arrange the Munchkins in a Fibonacci sequence? I got a genius workin' for me."
To which LeBlanc answers, "If he's such a genius, then why'd he put ice in his coffee?"
Later in the spot, Affleck borrows LeBlanc's famed line as Joey from "Friends," and approaches Guy saying, "How you doin'?"
Ribeiro asks him while holding a wallet-sized photo of Aniston, "Don't you have a girlfriend?" To which Affleck yells, "We were on a break" in another nod to the plot of "Friends."
Danson then appears behind the counter in a nod to his famed role as Sam Malone from "Cheers."
Ultimately, Aniston closes out the A-list appearances speaking to Affleck through the glass outside the donut shop alongside Brady."
"I think they really had their finger on the pulse of people to revisit what the 90s were," White said of Dunkin's spot. "It's never coming back like that -- everything from the styles to the way we spoke, there's something about that decade that's damn magical."
Plus, White, who was a freshman in college filming "Family Matters," said that "1995 was one of my favorite years of my entire life."
"Michael Jordan was filming 'Space Jam' on the same lot as me at Warner Bros. So every day after work, I couldn't even concentrate during rehearsal, I was just flying in a golf cart over to this dome that they built for him to watch these pick-up games for free," he recalled of the surreal timing. "Sometimes you'd catch Mike in there alone, maybe just shooting free throws with him. Other times you walk in there and it's a full-blown all-star game."
While White admitted he's not a coffee drinker due to being nearly allergic to caffeine, his go-to donut order is classic maple, sprinkles, and an apple fritter.
When it comes to his Super Bowl LX prediction, echoing "the Tom Brady party line," White said, "I just hope it's a good game."
