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Culture June 8, 2020

BTS donates $1 million to Black Lives Matter

WATCH: K-pop fans flood social media to drown out racist posts

K-pop superstars BTS doubled down on its support of Black Lives Matter, teaming up with their management company, Big Hit Entertainment, for a $1 million donation to the organization.

Kailee Scales, managing director for Black Lives Matter Network Action Fund and Black Lives Matter Global Network, Inc., told Variety, "Black people all over the world are in pain at this moment from the trauma of centuries of oppression. We are moved by the generosity of BTS and allies all over the world who stand in solidarity in the fight for Black lives."

MORE: BTS makes rare political statement in support of Black Lives Matter: 'We stand against racial discrimination'

The group’s commitment inspired their loyal fans, the BTS Army, to start a campaign to match the donation.

Last Thursday, the official BTS account posted on social media in both Korean and English, "We stand against racial discrimination. We condemn violence. You, I and we all have the right to be respected. We will stand together.#BlackLivesMatter."

우리는 인종차별에 반대합니다.
우리는 폭력에 반대합니다.
나, 당신, 우리 모두는 존중받을 권리가 있습니다. 함께 하겠습니다.

We stand against racial discrimination.
We condemn violence.
You, I and we all have the right to be respected. We will stand together.#BlackLivesMatter

— 방탄소년단 (@BTS_twt) June 4, 2020

Fans of the group were reportedly trolling white supremacist hashtags on Twitter, including #WhiteLivesMatter and #WhiteOutWednesday, the former a reaction to the Black Lives Matter movement and the latter in response to last Tuesday's social media blackout.

MORE: K-pop stars take part in Black Lives Matter movement

The aim was to drown out racist messages with anti-racist ones featuring K-pop memes and videos.