BLACKPINK unleashed their defiant new song "Pink Venom" and its accompanying music video Friday, officially starting the countdown for their forthcoming album, "Born Pink."
Speaking with reporters, the group -- which includes members Jisoo, Jennie, Rosé and Lisa -- took a deep dive into what their new single represents.
"Since our album's title is 'Born Pink,' we wanted to relay our identity in the song as much as we could," Jennie said. "Since 'pink' and 'venom' have contradicting images, we thought they were kind of reminiscent of us."
"We are named BLACKPINK and contradiction is our charm -- we wanted to show that. It's pink venom, a lovely poison, it's words that most express us," she added, noting the song captures the group's "essence" and "confidence."
She noted that while some fans "worry that we might stray away from our identity ... we believe it's the most distinct and clear way to represent us."
The group also launched the #PinkVenomChallenge on YouTube, which is designed to start a global dance party by encouraging fans to show off their best moves to the new single via YouTube Shorts.
Lisa, BLACKPINK's main dancer, opened up about the video's "powerful" choreography. She pointed specifically to the "fang dance," which is primed to become a new TikTok dance trend.
"We visualized a fang with our hands, which most intuitively expresses the 'Pink Venom' concept; everybody can follow it easily," she said.
The "Pink Venom" video is already a smash hit with fans: At the time of publication, the video had amassed more than 62 million views on YouTube alone.
Despite BLACKPINK's soaring popularity -- they are the most followed musical act on YouTube, with 76.5 million subscribers -- Rosé said their priority is their music.
"Rather than breaking records, we have really focused on our new songs," she said.
"Born Pink" arrives Sept. 16, and BLACKPINK sets out on tour Oct. 15.
