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Culture July 9, 2024

A$AP Rocky models with son RZA in new Savage X Fenty campaign

WATCH: Rihanna gives 1st interview since Super Bowl performance

A$AP Rocky and his son, RZA, are the stars of a new Savage X Fenty campaign.

On Tuesday, photos of the "Fashion Killa" rapper and RZA were released by the brand for the launch of Savage X Classics.

Rihanna supports A$AP Rocky at Paris Fashion Week show
PHOTO: A$AP Rocky and son RZA appear in this image for a new Savage X Fenty campaign.
Savage X Fenty
A$AP Rocky and son RZA appear in this image for a new Savage X Fenty campaign.

In one sweet image, RZA sits atop A$AP Rocky's shoulders and wears a matching outfit as his dad of a black tank top and briefs with Savage X Fenty displayed on the waistband.

Another image shows A$AP Rocky modeling white briefs with Savage X Fenty on the waistband.

Like the father and son duo's fashion looks, the new line, which is out now, features essential clothing items for men, including boxers, briefs and tees.

PHOTO: A$AP Rocky appears in this image for a new Savage X Fenty campaign.
Savage X Fenty
A$AP Rocky appears in this image for a new Savage X Fenty campaign.

A$AP Rocky shares RZA with singer and Savage X Fenty founder Rihanna. The couple also are parents to son Riot.

Rihanna, A$AP Rocky share family photos with their 2 sons

In June 2023, Rihanna stepped down as chief executive officer of Savage X Fenty and welcomed Hillary Super as the brand's new CEO.

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The images of RZA and A$AP Rocky come weeks after Rihanna supported A$AP Rocky during Paris Fashion Week at his fashion show: AWGE Menswear Spring/Summer 2025 show.